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How Has Artificial Intelligence Changed the Shape of Rumors?

In today’s digital age, rumors spread at unprecedented speeds across social media platforms and digital media. However, the emergence of artificial intelligence has fundamentally transformed how rumors are generated, disseminated, and countered. It is no longer just words passed from person to person; it has evolved into a complex technological phenomenon requiring deep understanding of new mechanisms.

Three Dimensions of Transformation

First, content generation: AI can now create texts, images, and videos that appear completely authentic. Tools like large language models can write fake news stories in convincing natural language, while generative AI techniques produce fake images and videos difficult to distinguish from real ones. This means the source of a rumor may no longer necessarily be human, but rather an intelligent algorithm.

Second, targeted distribution: Social platforms use AI algorithms to analyze user behavior and preferences. Rumors are now precisely targeted to groups most likely to believe them, increasing their impact. Algorithmic bubbles isolate users in closed information environments where rumors are reinforced without encountering counter-facts.

Third, intelligent countermeasures: Conversely, governments and companies have developed AI tools to detect and combat rumors. Sentiment analysis algorithms and contradiction detection systems scan millions of posts daily to identify suspicious content. Machine learning techniques are also used to track rumor sources and understand their spread patterns.

Saudi Vision 2030 and Digital Transformation

Within the framework of Saudi Vision 2030, the Kingdom of Saudi Arabia has placed significant emphasis on digital transformation and addressing associated challenges. The National Strategy for Data and Artificial Intelligence includes developing intelligent systems to monitor digital content and protect society from harmful rumors. The Saudi Data and AI Authority (SDAIA) is building national capabilities in this field.

Saudi Arabia has also launched initiatives like the National Center for AI and the Rumors Platform under the Ministry of Media, which use advanced technologies for news verification and combating misinformation. These efforts align with Vision 2030’s goals of building a vibrant society, thriving economy, and ambitious nation, where the digital space is safe and trustworthy.

Challenges and Future

Despite benefits, AI poses serious ethical and legal challenges. Algorithmic bias may cause rumor detection systems to unfairly target specific groups. Privacy is also at risk when governments monitor digital content on a large scale. There is an urgent need to develop regulatory frameworks that balance rumor combat with protection of fundamental rights.

In the future, we will see greater development of explainable AI that clarifies how it reaches conclusions, increasing transparency. Blockchain technologies will also play a role in verifying information sources and reliability. Digital education will be crucial to empower citizens to distinguish rumors themselves.

In conclusion, AI has transformed rumors from simple social phenomena into complex technological challenges. Effective confrontation requires cooperation between governments, tech companies, and civil society, with continuous investment in research and development. In Saudi Arabia, these efforts represent an essential part of the ambitious digital transformation journey led by Vision 2030, aiming to build a secure digital space that contributes to sustainable development.